This essay gives a definition and a conceptualization of different approaches behind each one of the three concepts that designate its heading: consumption, wellbeing, and sustainable development. Rather than quantifying or measuring these three concepts, this essay attempts to interconnect them and ask how is it that alternative approaches discussed herein connect consumption and wellbeing in their peculiar approaches to the third concept: sustainable development. Lastly, the essay calls for conscientious changes in human ethics concerning the use of natural capital and alternative means for its exploitation.