This paper presents preliminary findings of a study that forms part of a larger cross-cultural investigation on work-family conflict across nine countries. The paper examines the effect of work and family antecedents such as control, involvement, overload, hours spent and support, on work-family conflict. It also explores the antecedent effect of contextual / socio-psychological and cultural variables such as vertical and horizontal individualism and collectivism, gender role ideology and monochronic or polychronic time orientation on work-family conflict. Two kinds of conflict are measured - WIF (work-interfering with family) and FIW (family interfering with work) conflict. Data for the study comes from over 300 married working men and women residing in three cities in India. Data analysis is done using mutlivariate techniques and the findings are discussed in light of changing gender roles in one of the largest emerging economies.urajadhy [at] saintmarys [dot] edu">